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Uniform Deceptive Trade Practices Act in Illinois

The Illinois Deceptive Trade Practices Act lists 12 practices that mislead buyers. See how it affects foreign-owned and cross-border businesses, and its remedy.

Last reviewed October 27, 2026 · 3 min read · General information, not legal advice

General information only, not legal advice. CPA Tax Payroll and Accounting Corp is a CPA firm, not a law firm. Laws change: confirm with the official source or a licensed attorney before you act. Read the full notice.

The Illinois Deceptive Trade Practices Act is a short statute approved in 1965. Its formal title is the Uniform Deceptive Trade Practices Act, found at 815 ILCS 510. It lists 12 ways a business can mislead others about who it is, what it sells and what it charges, and it lets a person likely to be damaged ask a court for an injunction. This page is for owners of U.S. businesses with ties to Canada or India. General information, not legal advice.

Slide show: Seven slides on the Illinois Deceptive Trade Practices Act

  1. What it is

    A statute approved in 1965 (815 ILCS 510) that lists deceptive trade practices for Illinois.

  2. Who it affects

    Any person in business, a vocation or an occupation. No size threshold.

  3. The rule

    Do not confuse customers about who you are, where goods come from or what they are.

  4. The number

    The Act names 12 practices, running from passing off to misleading claims about price reductions.

  5. The remedy

    A court can grant an injunction, on reasonable terms. The plaintiff need not prove money loss, lost profits or intent to deceive.

  6. The fees

    Costs and attorney fees against a defendant only if the court finds willful conduct.

  7. The tip

    Keep proof for every "sale", "new" and "certified" claim.

Who does the Illinois Deceptive Trade Practices Act cover?

QuestionAnswer
Who can violate it?Anyone who acts in business, a vocation or an occupation, whether an individual, corporation, partnership, trust, association, government or other legal or commercial entity.
Who can sue?Anyone likely to be damaged when another person engages in a deceptive trade practice. The plaintiff need not compete with the defendant or prove actual confusion.
What is excluded?Conduct that complies with an agency's orders, rules or statutes; publishers, broadcasters and printers without knowledge of the deception; and two narrow carve-outs tied to the Act's 1965 start.
Who enforces it?The text names no state agency. The Attorney General acts under the Consumer Fraud Act.

What it means for a foreign-owned or cross-border business

SituationWhat the law saysWhat to check
Business name or website domain close to an Illinois competitor'sLikely confusion about source, sponsorship, affiliation or connection is a listed practice (items 2 and 3).Search for similar names, logos and domains before you register or print.
Marketing copy written for another marketClaiming an approval, status or affiliation the seller lacks, or a quality the goods lack, is listed (items 5 and 7).Keep proof for every certificate, approval or affiliation claim.
Refurbished goods sold to Illinois buyersCalling reconditioned, used or secondhand goods original or new is listed (item 6).Label condition plainly in each listing.
"Was/now" prices on a store run from abroadFalse or misleading statements about price cuts are listed (item 11).Record each earlier price and the dates it applied.

The rules and checklist page lists all 12 practices and adds the Phillips Park Claim-Proof Binder. Because the Consumer Fraud Act makes the same practices unlawful, read the two together.

For setting up under a trade name, see our guides to assumed names and county clerk filings, starting a business in Illinois and record retention, or the entry guides for Canadian and Indian companies.

Official sources

This page summarizes public guidance in plain language. If anything here differs from the official source, the official source controls.